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City of Rockaway Beach

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Strategic Plan

The City of Rockaway Beach is engaging the community in the development of a strategic plan that will guide the work of the organization over the next five years. The strategic planning process will include the development of five-year vision, values, goals, and action plan to guide the delivery of City services.

 

Engagement with the Rockaway Beach community and staff will drive the development of the strategic plan to ensure the City’s direction and goals are aligned with community priorities. We will also engage the visitors who frequent our community. The process will include gathering input from multiple perspectives on the desires, challenges, opportunities, and ideas we need to consider so we can preserve the best parts of Rockway Beach while planning for future needs. We seek to gather input from as many people as possible and hope you will help us shape the future of our community.

Strategic plan timeline

Help us design the future of Rockaway Beach!

What is a strategic plan?

Think of the strategic plan as a roadmap for the organization. It is a big picture plan that tells City staff and the community where we’re headed and how we’re going to get there.

What is included in a strategic plan?

The strategic plan includes the City’s vision, and values. Additionally, the strategic plan outlines our main goals for the next five years and the actions needed to achieve them.

Why is a strategic plan important?
  • Direction: It gives us a clear path for where the city organization is going in the next five years and what success looks like.
  • Alignment: It helps everyone in the organization understand what is important and what to prioritize so we are all working in alignment to achieve our goals.
  • Resource Allocation: It helps us efficiently use our resources, like money, time, and capacity.
  • Measurement: It provides a basis tracking for our progress and success.
  • Communication: It facilitates clear communication of our goals and progress throughout the organization and to the community
Why are we developing a strategic plan now?

Rockaway Beach is a wonderful place to live, work, and play. Our community has experienced growth and change in recent years, and as we think about our future, we want to make sure we are providing the best quality service for our residents.

Now is a great opportunity to pause, reflect, and think about our vision, goals, and how to strategically align the resources to best serve our community.

Why are we developing a strategic plan now?

Rockaway Beach is a wonderful place to live, work, and play. Our community has experienced growth and change in recent years, and as we think about our future, we want to make sure we are providing the best quality service for our residents.

Now is a great opportunity to pause, reflect, and think about our vision, goals, and how to strategically align the resources to best serve our community.

Who is involved in the strategic planning process?

The City of Rockaway Beach is leading this project with the support of the City Council and staff. We have partnered with a consulting team to guide our organization in gathering perspectives from the community to ensure everyone has a chance to share ideas and help shape the future.

Now is a great opportunity to pause, reflect, and think about our vision, goals, and how to strategically align the resources to best serve our community.

How can I get involved?
  • Take the community survey! Please take the community survey to share your perspective, ideas, and comments with us! Community input will guide the development of the plan and inform where we will focus our time, energy, and resources over the next five years. Take the survey by following this link: www.surveymonkey.com/r/RBSPWeb
  • Sign up for a focus group! Do you want to meet with others to have some in-depth discussion? Email us with your interest to participate in a focus group here: RockawayBeach@Strategic-Plan.org
  • Get the neighbors together! Are you part of a neighborhood or community group that wants to learn more and get involved? Set up a time to have a member of our team share more information with your group and gather your ideas. Contact RockawayBeach@Strategic-Plan.org.
What is the timeline of the strategic plan development?

We began this process in June 2024 and intend to have the strategic plan finalized and adopted by City Council in November 2024 so we can begin implementation!

6/11/24 City Council Strategic Plan Retreat Agenda
Outreach Tool Kit

Help the City engage the community on this important project. The purpose of this tool kit is to provide you with the outreach tools needed to engage your networks.

Outreach Tool Kit

Rockaway Beach Community Grants

Information and applications for the various grants available including general, facade & off-season tourism grants

Rockaway Beach Grant Writing Classes

Tillamook County Visitor’s Association will hold a grant writing class to assist Rockaway Beach businesses with the City of Rockaway Beach’s grant application process.

The same class is offered at 2 different times

Rockaway Beach Civic Facility
November 9, 2023
8:30 – 9:30 a.m.
4:00 – 5:00 p.m.

Off Season Tourism Marketing Grants

Grants up to $3,000 for off season marketing

Facade Improvement Grant

Grants up to $20,000 to assist in making buildings more attractive and accessible to visitors